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Actors Reporter at American Film Market 2012 with host Kurt Kelly

Your Host Kurt Kelly
Published: Sunday, November 4th, 2012

 

Actors Reporter is there as 2012 AMERICAN FILM MARKET OFFICIALLY KICKS-OFF

According to AFM Managing Director Jonathan Wolf, 2012 AFM will yield a more than 10% increase in buyers, including 120 New Buying Companies. Additionally, a significant number of high profile projects with top talent attached will also be unveiled for pre-sales at the market. Industry Conversations Featuring Directors Sacha Gervasi and Victor Levin, “Harry Potter” Franchise Executive Producer Michael Barnathan, Producer Bonnie Curtis, Jonathan Silverman, Pamela Adlon, and more.

 

 

AFM screened 442 motion pictures, including 82 world premieres and 327 market premieres for thousands of film buyers and industry professionals from more than 70 countries over the eight-day event. Films premiering include the works of Annette Bening, Helena Bonham Carter, Chow Yun-Fat, Jennifer Connelly, Roman Coppola, Elle Fanning, James Franco, Christina Hendricks, Dustin Hoffman, Kate Hudson, Julianne Moore, Bill Murray, Gwyneth Paltrow, Mark Ruffalo, Philip Seymour Hoffman, Alexander Skarsgård, Juno Temple, Kristen Wiig and Elijah Wood, among many others. A complete list of films and the screening schedule is available at The Film Catalogue

The 2012 Market also opened with national organizations exhibiting from Australia, Dominican Republic, Panama, Russia and Thailand making their AFM debut.

The American Film Market’s Industry Conversations presented intimate, interactive and exclusive conversations spotlighting many of the film industry’s prominent players, giving AFM attendees an opportunity to hear directly from key Hollywood and global players. This year’s speakers included:

Sacha Gervasi, Director of Hitchcock – starring Anthony Hopkins, Helen Mirren and Scarlett Johansson Hosted by John Simon (BAFTA), Bonnie Curtis and Victor Levin (The Solution Entertainment Group), Josh Stolberg, Jonathan Silverman and Pamela Adlon (Double Dutch International), Participant Media’s Courtney Sexton and Filmmaker Eddie Schmidt (This Film is Not Yet Rated, Twist of Faith), a program about working with the U.S. Guilds with SAGIndie/DGA/WGAW hosted by Kevin Iwashina, Managing Partner, Preferred Content, and Michael Barnathan and Sue Turley hosted by Matt Holzman (KCRW’s The Business).

Scheduled speakers included: Nigel Sinclair, Co-Chairman and CEO, Exclusive Media, Tom Ortenberg, CEO, Open Road Films, Bahman Naraghi, Independent Film Producer and former COO of GK Films, Cassian Elwes, Independent Producer/ Agent, Alison Thompson, Co-President, Focus Features International, Charlotte Mickie, EVP, International Sales, Entertainment One, Bruce Eisen, Vice President, Online Content Development & Strategy, Dish Network, Jason Janego, Co-President, RADiUS-TWC, Todd Green, General Manger, Tribeca Film, Paul Hertzberg, President, CineTel Films, Roger Corman, President, New Horizon Picture Corp., Lloyd Kaufman, President, Troma Entertainment, Jonathan Schwartz, Producer, Super Crispy Entertainment, Nobody Walks, Like Crazy, Douchebag, Liza Foreman, Film Reporter, The Wrap, Tatiana Kelly, Producer, Sunset Stories, The Words, Wristcutters: A Love Story and Ry Russo-Young, Writer/Director, Nobody Walks, You Won’t Miss Me.

The AFM is produced by the Independent Film & Television Alliance®, the global trade association of the independent motion picture and television industry and the voice and advocate for the Independents worldwide. Visit American Film Market

About The Film Catalogue
Available in nine languages, The Film Catalogue lists more than 6,000 recent motion pictures and projects, making it the world’s most extensive online resource for producers, distributors and buyers. The Film Catalogue’s advanced search tools allow users to browse or search for films by language, production status, year of completion, budget, director, cast, company, title and genre. Users can also track changes to the catalogue by searching new updates within the past day, week, month or quarter. The site operates year-round and includes market line-ups at AFM, EFM, Filmart and Cannes.

 

 


Kurt Kelly interviews American actor and former child actor and singer, Corey Feldman

 

 


Kurt Kelly interviews President of Gorrilla Pictures, Bill J. Gottlieb

 

 


Kurt Kelly interviews a representative from Central Louisiana in Film, Bill Hess

 

 


Kurt Kelly interviews Ralph Rieckermann from the band: Scorpions

 

 


Kurt Kelly interviews Jonathan Wolf, AFM Managing Director

 

 

AFM Day 2 – November 1, 2012 – Hong Kong Day

For the third consecutive year, the American Film Market (AFM®) and the Hong Kong Trade Development Council (HKTDC) jointly presented “Hong Kong Day” at the 2012 American Film Market.

“Hong Kong Day” featured a day-long series of events that spotlighted the benefits of co-producing in Hong Kong by kicking-off with an opening ceremony and ribbon-cutting at the entrance of Loews Santa Monica Beach Hotel. The ceremony was later followed by a seminar on co-production in Hong Kong and the China market during AFM’s Industry Conversations session featuring opening remarks by Raymond Yip, Assistant Executive Director, HKTDC, and panelists Zhou Tiedong, President, China Film Promotion International (CFPI), Yvonne Chuang, Senior Vice President & General Manager, Tomson International Entertainment Distribution Ltd., Janet Yang, President, Janet Yang Productions, Tracey Trench, President, Tracey Trench Productions. The day was capped-off with an evening cocktail reception for invited guests taking place at the Ocean & Vine Restaurant.

Event Photos: Photos from Hong Kong Day by Getty Images/Alex Wyman

 


AFM Interview with Tracee Beebe (Acorn2Oak Productions)

 

 


AFM Interview with producer Daisy Hamilton

 

 

AFM Day 3 — November 2, 2012
AFM Photos/Highlights – Sasha Gervasi Industry Conversation

Highlights & Photos From BAFTA Industry Conversation with Sasha Gervasi, Director of “Hitchcock” Starring Anthony Hopkins, Helen Mirren and Scarlett Johansson.
Story/Screenplay Writer, “The Terminal,” Director/Executive Producer of “Anvil – The Story of Anvil”

The American Film Market presented an Industry Conversation with Sasha Gervasi, November 2, at the AFM Studio at the Loews Santa Monica Beach Hotel where he candidly discussed his latest film, how he decides what script he wants to do and what he learned from Steven Spielberg, and much more. The conversation was led by BAFTA’s John Simon who interviewed the “Hitchcock” Director.”

Photos from Day 3 AFM by Getty Images/Alex Wyman — Photo credit: Getty Images/Alex Wyman:
http://americanfilmmarket.com/afm-2012-event-photos-day-three

Below are some key quotes from Sasha Gervasi which he said during the conversation:

1) “When making an Indie movie you have to operate at a gut level. To work at that intuitive level is how most good, creative decisions are made.”
2) “Great material finds a way. Making movies is so hard. You go up and down. Nobody wants to give you money for anything. It is soul destroying at times, but it reveals how much you really want it, and it is possible.”
3) “What did I learn from Spielberg? He taught me fluidity, energy, precision; his level of concentration is so intense and his ability to get in and out and move on is extraordinary. I learned concentration from him.”
4) “It’s about marriage, collaboration and the passion of Hitchcock to make this movie that none of the studios would touch.”
5) “I love the story of an artist at the top of his game willing to personally finance and risk everything for something he believes in.”
6) “It was great to feel the warmth of the old Hollywood types who were at the screening because these were the people who had actually worked with and knew Hitchcock.”
7) “There are distinct worlds of colors, looks and feels in the film to capture the various worlds Hitchcock lived in – his marriage and private life and his studio world, which for him was more real than the real world.”
8) “Allow a film to have its own life.”
9) “I wanted to make a film that was a love story about his marriage and the Hitchcock state of mind set in the backdrop of the making of Psycho.”
10) “The idea of doing a love story about a man like Hitchcock who displays little to know outward emotion intrigued me from the very beginning.”
11) “Anthony Hopkins was fantastic at channeling Hitchcock – he would stay in character on set and walk up behind people and say “good evening” and freak them out. He loved to joke around on set.”
12) “If you believe in it, commit one-hundred percent and go for it. Don’t take no for an answer.”
13) “I wanted it to be a love story. I wanted it to be unexpected. And I wanted it to be real and present to the audience.”

AFM Day 3 – Finance Conference November 2, 2012 Photos/Highlights

Highlights
The American Film Market (AFM®) presented the Finance Conference on Friday, November 02, 2012, at the Fairmont Hotel in Santa Monica. The Conference consisted of 2 panels

Panel 1: “Current Issues in Film Finance,” brought leading CEOs, filmmakers, financiers and executives together to explore the state of independent film financing, emerging trends, where the money is and what the future holds. Moderated by P. John Burke, partner, Akin Gump Strauss Hauer & Feld LLP, panelists included Nigel Sinclair, Co-chairman and CEO, Exclusive Media, Tom Ortenberg, CEO, Open Road Films, and Graham Taylor, Head, Global Finance and Distribution Group, William Morris Endeavor.

Panel 2: “Building Your Global Film Financing Strategy,”moderated by Joseph Chianese, EVP, EP Financial Solutions, Entertainment Partners, featured Jean-Luc DeFanti, Managing Partner, Hemisphere Capital Management, Micah Green, Co-Head, Film Finance Group, CA, Bahman Naraghi, Independent Film Producer and former COO of GK Films, David Rubin, EVP, CBS Films, Andy Weltman, EVP, Pinewood Studios Group
Where’s the money and how quickly can you get it? All you need to know about U.S. and international incentives and subsidies and how to monetize them. Plus private e quity and additional sources of financing from the BRIC countries (Brazil, Russia, India, China) and other emerging markets.

Below are some key quotes from panel 1 the series.

Tom Ortenberg, CEO, Open Road Films:
“It is not a one size fits all formula for films. Not every title should go out wide theatrically. Some will benefit economically and on an exposure basis by going day and date.”

“There is still a viable art house market, but overall the margins are being challenged by increasing media costs, audience fragmentation, increased P & A and shrinking circulations. For an art house film,
newspaper reviews are very important. So, the art house theatrical distribution business is as challenged now as it has ever been.”

Nigel Sinclair, Co-chairman and CEO, Exclusive Media:
“The difficulties we currently face are the changes in taste, digital disruption, and the decline of sales in certain international territories, but there is still an equity market that is buoyant and vibrant for the right projects.”

“Exhibition and distribution must converge. That is the only way to solve the problem.”

“If you treat talent as equity contributors it can help bring them on board and make them feel a certain ownership of the film.”

“China is a very important, strategic market for us and an important long-term partner.”

Graham Taylor, Head, Global Finance and Distribution Group, William Morris Endeavor:
“There are different ways to go about releasing a film. Going to the theaters as a family can be expensive and to have that rush of feeling like you are an early adopter of a movie through a VOD option is attractive to people.”

“For art house titles, social media gives me hope as a way of marketing without relying on TV spots or newspaper spots.”

“Digital conversions can help level the playing field by avoiding the costs of physical prints and help the art house division.”

 

 


AFM Interview with film-maker Joel Eisenberg (Eisenberg Fisher Productions)

 

 

AFM Day 4 – Pitch Conference – November 3, 2012

Link to Access Photos AFM Photos Day 4 by Getty Images/Alex Wyman

The American Film Market (AFM®) presented the Pitch Conference on Saturday, November 03, 2012, at the Fairmont Hotel in Santa Monica. The panel was moderated by Stephanie Palmer, Founder, Good in a Room, panelists included Tobin Armbrust, President, Worldwide Production and Acquisitions, Exclusive Media, and Cassian Elwes, Independent Producer/Agent.

The Pitch Conference panel discussed how pitching is part art (it’s creative), part science (needs to follow a tight script) and part salesmanship. Volunteers from the audience at the Conference Series were brought on stage to pitch the panel and received unvarnished feedback on each pitch – providing examples of what worked, what didn’t, and why.

Below are some key quotes from the AFM’s Pitch Conference:

Stephanie Palmer, Founder, Good in a Room:

“Lead with genre, focus on as few main characters as possible and identify patterns of feedback.”

“Being able to pitch your ideas quickly is critical to finding success in Hollywood.”

“Identify patterns of feedback. Getting feedback can be scary, but this is one of the most dramatic ways you can improve a project. Pay attention to the details during a pitch: when do they smile, where do they look confused. The more feedback you get the better.”

Tobin Armbrust, President, Worldwide Production & Acquisitions, Exclusive Media:
“You have to tailor your pitch to who you are pitching to. Know the type of business they are inclined to do and their personality.”

“All you are trying to do is get someone intrigued, so that they want to hear more about your project.”

“A good pitch identifies genre, tells the beginning, middle and end to a story and has to be something I can envision actually being made. If it is too esoteric, if I cannot see the film in my head, it won’t get made.”

Cassian Elwes, Independent Producer/Agent
“Every movie you work on, you have to be thinking, who am I going to get for that picture and how am I going to get them in it.”

“The traditional independent film being made is being pre-sold in the marketplace, then you are going to the bank and borrowing some gap financing, then you are going to go and get a tax credit, then you are going to get an equity investor to put in the balance so you have enough money to make your movie.”

AFM Day 5 – Marketing Conference – November 4, 2012

To see Photos from the Marketing Conference, please visit:

AFM Photos Day 5 by Getty Images/Alex Wyman

The AFM Marketing Conference consisted of 2 panels:

Panel 1: “Social Media: Making Friends for Your Film,” brought together social media and marketing gurus behind successful and innovative campaigns to discuss the essentials of creating a digital content strategy, why timing is critical, and how the consumer can be the most effective marketing tool in winning over the broadest possible audience. Moderated by Kendra Campbell-Milburn, Sr. Director, Social, The Visionaire Group, panelists included Andrew Freston, Director of Business/Creative Development, VICE Media Group, Eric Kuhn, Agent, Head of Social Media, United Talent Agency, and Graham Retzik, Creative Director, VP Digital and Print Media, Fox Searchlight Pictures.

Panel 2: “Film Festivals Demystified,” moderated by Mark Pogachefsky, President, MPRM Communications, featured Rich Klubeck, Partner, United Talent Agency, Charlotte Mickie, EVP, International Sales, Entertainment One, Alison Thompson, Co-President, Focus Features International, and Michael J. Werner, Chairman, Fortissimo Films, with opening remarks from Benoit Ginisty, Director General, International Federation of Film Producers’ Associations (FIAPF).

The panel featured industry leaders, who have collectively represented hundreds of films at festivals around the world shared insider tips on how to make the most out of a film festival experience.

Below are some key quotes from panel 1 of the conference series.

Andrew Freston, Director of Business/Creative Development, VICE Media Group:

“Social media cannot be thought about as an afterthought when you have a digital media campaign. It has to be integrated across everything when you are establishing an editorial voice.”

Graham Retzik, Creative Director, VP Digital and Print Media, Fox Searchlight Pictures:

“Content is the most important thing for film marketing on social platforms. Always let the content lead the way.”

“Every film is different and needs its own campaign.”

Eric Kuhn, Agent, Head of Social Media, United Talent Agency:

“You are only effective when you are collaborating across all of your platforms.”

“A good viral campaign does three things: it informs, it inspires, and it incites to action. If it does all three of those things, then you are on your way to virality.”

Below are some key quotes from panel 2 of the conference series.

Rich Klubeck, Partner, United Talent Agency:

“There are festivals other than Cannes, Toronto and Sundance, but I would say that 95% of our sales are related to those three festivals.”

Charlotte Mickie, EVP, International Sales, Entertainment One:

“There is a difference between the sales agent putting a movie in the festival versus the local distributor. It’s a matter of custom more than a contractual thing, but once a film is sold in the territory, the local distributor really has control over the local festivals. ”

Alison Thompson, Co-President, Focus Features International:

“If you have an ambition to participate in an A-list film festival, then you are almost certainly going to be disqualified from participating in that festival if you go to any other festival beforehand. You have to protect that world premiere.”

Michael J. Werner, Chairman, Fortissimo Films:

“There is a strategic approach for going in to film festivals. You have to decide if you have an artistic film, a commercial film, or an audience film. You have to decide what kind of film you have and take it to the right festival because certain festivals are better for certain types of films.”

“There are certain regional festivals, like Tokyo, that have international standing and you can use them to great advantage.”

AFM Day 6 – Video-On-Demand Conference – November 5, 2012

Link to Photos– AFM Photos Day 6 by Getty Images/Alex Wyman

The American Film Market (AFM®) presented the Video-On-Demand Conference on Monday, November 05, 2012, at the Fairmont Hotel in Santa Monica. The Conference consisted of 2 panels:

Panel 1: “Navigating the VOD Landscape: What Every Producer Needs to Know” brought forth producers and distributors to disclose who is making money in the VOD revenue stream, how they are doing it and what the future holds- separating fact from fiction. Moderated by Amy Friedlander Hoffman, President, Priority Digital Media, panelists included Tom Adams, Director & Principal Analyst, Screen Digest, Robert Beaumont, President, Lightning Entertainment, Bruce Eisen, Vice President, Online Content Development & Strategy, Dish Network, Jason Janego, Co-President, RADiUS- TWC, David Spiegelman, President, Domestic & Digital Distribution, Relativity Media.

Panel 2: “VOD Release Strategies: Finding Your Film’s Digital Clique” discussed how to find and select the digital platforms that will deliver the most enthusiastic audience for each film. Moderated by Dana Harris, Editor-in-Chief, Indiewire, panelists included Scilla Andreen, CEO, IndieFlix, Damian Benders, Sr. VP, VOD Programming & Marketing, SnagFilms, Eamonn Bowles, President, Magnolia Pictures, Todd Green, General Manger, Tribeca Film.

Below are some key quotes from both panels of the AFM Conference Series.

Tom Adams, Director & Principal Analyst, Screen Digest:

“The great hope for VOD is the internet.”

“The move to digital distribution gives you complete control over letting the most lucrative model go out first.”

Robert Beaumont, President, Lightning Entertainment:

“In territories where piracy is not enforced very well, windowing is a great strategy to limit the affect piracy has on the monetization strategy.”

Jason Janego, Co-President, RADiUS-TWC:

“Getting your talent to understand that VOD is an exciting platform to be on is huge to getting them on board with release strategies.”

“VOD in Hollywood used to be a dirty word, a bottom feeder. There is a stigma that exists that we are trying to eliminate because it is a great platform for the future.”

David Spiegelman, President, Domestic & Digital Distribution, Relativity Media:

“We live in an app-oriented world today, so having a library for portable devices is important. The industry needs to get behind this.”

Eamonn Bowles, President, Magnolia Pictures:

“Just as the VHS and DVD markets evolved, the VOD market is maturing. Technology cycles are getting faster and the cable-VOD gatekeepers are getting tougher on which films are getting in.”

“Today, smarter audiences are gravitating towards television and as a result, VOD films need to have quality just to compete and get on TV.”

Damian Benders, Sr. VP, VOD Programming & Marketing, SnagFilms:

“For an independent film that does not have a big marketing budget, a platform like ITunes can change the entire trajectory of what you are going to make on the movie.”

“It’s critical to put indie films on the front page of search screens. Having it there pervasively will train consumers that indie movies are something they should be searching through.”
Todd Green, General Manger, Tribeca Film:

“There has to be improvement of the user interface on cable. We need search-ability and a social element. If we get that, VOD’s perception is going to go up.”

Link to Access Photos–
AFM Photos Day 7 by Getty Images/Alex Wyman

The American Film Market (AFM®) presented the Micro-Budget Conference on Tuesday, November 06, 2012 at the Fairmont Hotel in Santa Monica. The Conference consisted of two panels:

Panel 1: “The Micro-Budget Marketplace: It’s a Business!” brought together distributors and producers for a discussion about where the money is, how to make the most of budgets, what distributors are looking for and how these new tools are redefining the film business. Moderated by Paul Hertzberg, President of CineTel Films, panelists include Paul Bales, Partner, The Asylum; Philippe Caland, Filmmaker and Founder/Chairman, Juntobox Films; Roger Corman, President, New Horizon Picture Corp; Lloyd Kaufman, President, Troma Entertainment; and Jonathan Schwartz, Producer, Super Crispy Entertainment, “Nobody Walks,” “Like Crazy,” “Douchebag.”

Panel 2: “Journey to Micro-Budget Success: The Filmmakers” brought together successful Micro-Budget filmmakers to share their insights, experiences and advice. Moderated by Liza Foreman, Film Reporter, The Wrap, panelists include Tatiana Kelly, Producer, “Sunset Stories;’ Ry Russo-Young, Writer/Director, “Nobody Walks;” Andrea Sperling, Producer, Super Crispy Entertainment, “Nobody Walks,” “Smashed,” “Like Crazy;” and Jane Fleming, former President of Women In Film and Partner, Amber Entertainment.

Below are some key quotes from panelists of the conference series.

Lloyd Kaufman, President, Troma Entertainment:

“People used to turn their noses at low budget movies, but now it has become cache. It liberated us and let us deal with more interesting themes.”

“You can be liberated by the micro-budget. We are entering a golden age of the democratization of the cinema industry where you can get around the conglomerates utilizing new technologies.”

Paul Bales, Partner, The Asylum:

“When you are making micro-budget films without recognizable stars, you need something unique that helps you stand out.”

“We are all in this business to make movies, so our business model is completely commercial, even with micro-budget films.”

Philippe Caland, Filmmaker and Founder/Chairman, Juntobox Films:

“There is a real market for low and micro-budget films.”

Jonathan Schwartz, Producer, Super Crispy Entertainment:

“With micro-budget, you try to put every dollar on the screen. If you are making small movies for quality, you need the people involved to take ownership of the film and be invested.”

“We work hard trying to get great actors to work for us for little money. Material is the only way to make that happen.”

Andrea Sperling, Producer, Super Crispy Entertainment:

“It takes the same amount of preparation for a small $25,000 feature as it does for a $20 million one.”

“When keeping a budget low, the chances of a return are greater, so it is a great business model.”

Ry Russo- Young, Writer/Director, “Nobody Walks”:

“For films without a big P&A budget, releasing them on VOD and ITunes before theatrical can help build momentum as they head into theaters and gives people a chance to see the movie who might not otherwise.”

Tatiana Kelly, Producer, “Sunset Stories”:

“You have to pick and choose where you want to spend the money to create the most production value.”

Jane Fleming, Former President of Women In Film and Partner, Amber Entertainment:

“There are a lot of grass-roots opportunities to reach your audience directly and the independent voice does a much better job of that than an institution does.”

For additional photos please visit Getty Images

 

 

 

 

Actors Reporter at American Film Market 2012 with host Kurt Kelly is produced jointly by Pepper Jay Productions LLC and Live Video Inc.

 

 

 

 

 


Live Video Inc

 

 

 

 

 

 

Actors Reporter is a channel on the Actors Podcast Network, a Pepper Jay Production.

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2 Responses to “Actors Reporter at American Film Market 2012 with host Kurt Kelly”

  1. […] Actors Reporter is there as 2012 AMERICAN FILM MARKET OFFICIALLY KICKS-OFF. According to AFM Managing Director Jonathan Wolf, 2012 AFM will yield a more than 10% increase in buyers, including 120 New Buying …  […]

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