The TradeVine – Entertainment Trade Article Highlights January 5th, 2018

Published: Friday, January 5th, 2018


Welcome to the TradeVine whose purpose is to encourage the entertainment industry to read their trades: Variety, Backstage, Hollywood Reporter, etc. Enjoy learning about your industry.


Each Friday, The TradeVine seeks out a few of the informative trade articles you may have missed. Please visit the trade, itself, for the entire article.


Welcome To TradeVine Danika Quinn



Backstage – Shaping Strong PR Goals for Your Acting Career, by Tammy Lynn

What’s your PR goal as an actor?
Careful! Your answer to this simple question could be what’s keeping you from grabbing the career attention you deserve. If you’re not sure or if this is something you’ve never thought about before, I want to encourage you to start right now.
We all know that declaring a goal is easy. Anybody can say they want to be a guest on a podcast, get interviewed by their hometown paper, or even land in a story on But setting a goal, then creating solid action steps to help you achieve it, and then making it happen is where success really lies.
Here are thought-starters to help you shape strong and realistic PR goals.

1. Consider who will find your news interesting.
Not every announcement or role is the right fit for every reporter. It’s important to understand when to target an industry trade publication versus a general entertainment outlet. And pay attention to who covers the type of project you’re involved with; a TV reporter is less likely to cover your short film than a reporter who covers indie projects.
Now, if you’re thinking to yourself, “No one is going to care about what I’m doing,” I want to tell you that it’s not your job to decide the interest level of a reporter—that’s their job. You simply need to target them effectively by focusing on those who could have the most interest in reporting on the news you’re offering. Read Entire Artice Here



The Hollywood Reporter – ‘Surge of Power: Revenge of the Sequel’: Film Review, by Frank Scheck

The openly gay superhero returns in this sequel featuring a cast of Comic-Con favorites.

It seems strange to produce a sequel to a film that virtually no one has heard of, but that’s what Antonio Lexerot and Vincent J. Roth have done with their belated follow-up to 2006’s Surge of Power: The Stuff of Heroes. Depicting the further adventures of its titular character, the first out gay superhero, Surge of Power: Revenge of the Sequel proves so gleefully campy it makes the 1960s Batman television series look gritty by comparison.

Lexerot and Roth may be godawful filmmakers, but they certainly have one hell of a Rolodex. As with the original, this entry’s chief virtue is the amazing lineup of B-actors and personalities from many eras. Watching the film is like strolling through the autograph galleries at Comic-Con, and I mean that literally: A post-credits sequence features an array of cameos that were shot at the mecca for pop culture geeks. Read Entire Artice Here



Variety – Warner Bros. Taps Walter Hamada to Oversee DC Films Production, by Brent Lang

As part of a shake-up of its DC film operations, Warner Bros. is promoting Walter Hamada to oversee its comic book movies, Variety has learned. He will serve as president of DC-based film production. In December, the studio decided to replace Jon Berg and Geoff Johns as the heads of the DC movies. Berg became a production partner with Roy Lee, the producer of “The Lego Movie” and “It,” who has a deal on the lot.
Johns remains at DC as a president and chief creative officer, but his portfolio doesn’t just involve film. He will continue to provide creative guidance into the company’s television and comic book efforts. In an official announcement of Hamada’s hire, Warner Bros. said Johns will “work closely” with the new production president.
The move comes as DC is looking for more quality control of its big-screen efforts — the studio captured acclaim and box office bonanza with last summer’s “Wonder Woman,” but was savaged by critics for “Suicide Squad” and “Justice League.” There is widespread frustration over DC’s failure to match the popularity of Marvel movies. Read Entire Artice Here



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